I am inspired by a lot of things... sometimes I think I see a really cool designer garment, but I realize that it’s just a strange lady who made a mistake putting on her coat; she put it on inside out, or buttoned it wrong. I love stuff like that. It gives my senses something to play with.


I’m Swedish. I divide my time between Stockholm and Los Angeles. I love these two cities. One perched high up in the north, cold, stylish and pretty. One at the edge of the planet, crazy, gorgeous, impossible to get your head around.


My design reflects both climates and both cities. I mix the beautiful and the practical to make things that are wearable and sporty, stylish with a twist.

Photo: Anna Maria Zunino Noellert